A new study finds that smartphones are the new “book” and people are buying them at a rate higher than ever before.
In a survey conducted by research company e-ink, respondents were asked which book they would buy if they were forced to choose between two books in a row.
Of the top five choices, one was an e-book and another was a paperback.
And the survey found that those who purchased the book on Amazon were much more likely to pick it up than those who picked up a paperback, as they were more likely than the book in front of them to read it.
“What makes this book so compelling is the immediacy of the story, the way it is narrated, the artistry and the attention to detail in the illustrations, and the fact that it is not a traditional book, but an etext,” e-inks director Chris Bowers told Business Insider.
Read more e-inking: e-books to get in your book clubThe book is, of course, also the name of a new app that lets people buy and read ebooks at their convenience.
The app allows users to “tag” their e-readers with an ePub or PDF, and those tags can be shared with other users.
It is also the case that the people who use the app are also buying more books than ever.
This, of the top 10 e-ebooks, includes books by David Foster Wallace, The Da Vinci Code, The Lord of the Rings and Harry Potter.
According to e-reader researcher Dr. Paul Pritchard, the app’s popularity is because people are able to find other people using the same e-reading device and share the same stories.
Bowers told B/R that the app is also an example of how e-learning is moving beyond the textbook model and into the world of social media.
As an example, he said that one of the reasons e-libraries are expanding is because of social bookmarking.
Social bookmarking allows e-users to share content and other content with other e-lovers who may not have the same interest in reading.
When the social bookmark is shared on social media, e- readers have more choices to share their stories with friends and the public at large.
But social bookmarkers have also been targeted by publishers for having a limited number of readers and for the lack of transparency in the platform.
Pritchard said that e- book sales are expected to hit $1.4 billion this year and that eBooks.com is currently the largest e-seller on the App Store, ahead of the likes of Amazon and Apple.
However, he added that there are plenty of e- e-titles out there that are also selling for a much higher price.
So while e- reading is still at the beginning of its growth, the trend seems to be towards the more affordable e-publishing platforms.
While the popularity of ebooks has increased significantly in recent years, the average price of e books is increasing, too.
For example, Amazon’s Kindle is currently priced at $9.99 and a paperback is $6.99.
Digital bookstores are also seeing a surge in sales, as Amazon has been increasing the price of its e-Books and is offering a discount to those who pre-order books through Amazon Prime.
“People are starting to think that ebooks are worth buying, and if you have a Kindle, they will think you are worth reading,” Pritcher told Business Update.
Despite the growing popularity of Kindle and e-sales, eBooks still only account for about half of the e-commerce market, with more than 70% of the books sold on e-platforms being print books.
At the moment, there are no plans to launch a digital-only e-store.
That means that books will still be sold through print or e-banking outlets like Barnes and Noble, but not through e-stores like Amazon.
Amazon is also in the midst of a $100 million effort to launch an online bookstore in partnership with the Smithsonian Institution.
There are currently only two full-time employees working on Amazon’s bookstore project.
Currently, Amazon has two retail locations in Chicago and New York City.